COURSE CODE: BSB60520
CRICOS CODE: 103738A
COURSE LENGTH: 32 weeks
CAREER OUTCOMES: Marketing director; marketing strategist; national, regional, or global marketing manager
PRE-REQUISITES: See Entry Requirements below
CAMPUS: Brisbane Campus
OVERVIEW
BY CHOOSING TO STUDY IMAGINE EDUCATION’S ADVANCED DIPLOMA OF MARKETING AND COMMUNICATION YOU ARE OPENING YOURSELF UP TO VERY HIGH-LEVEL CAREER OPPORTUNITIES IN AN AREA RECOGNISED AS HAVING STRONG-GROWTH OVER THE NEXT 5-YEARS.
By choosing to study Imagine Education’s Advanced Diploma of Marketing and Communication you are opening yourself up to very high-level career opportunities in an area recognised as having strong-growth over the next 5-years.
Over 32-weeks students will gain the skills and confidence to lead and manage teams of staff and perform at a managerial level. You will learn key advanced skills including; how to develop and implement diversity policy, business plans, strategic plans, marketing plans; and how to manage risk. Students studying this qualification may choose to complete a generic marketing qualification or specialise in direct marketing, public relations, or international marketing.
Once you have completed this course you will be qualified to pursue a career in such high-level and in-demand roles as marketing director or strategist, and national, regional, or global marketing manager.
TIMETABLE
Brisbane Campus
TUTORIAL DAY
Tuesday
8:30am - 4:30pm
(attendance is recorded)
RESEARCH DAY
Day of your choice;
Monday, Wednesday, Thursday or Friday
8:30am - 4:30pm
(attendance is recorded)
DISTANCE EDUCATION
5 Hours
per week
ENTRY REQUIREMENTS
Students need to be 15 years old and are required to have reading, writing and comprehension skills equivalent to Year 10 pass level to successfully complete the Certificate level courses.
Overseas students English Proficiency Level will be tested prior to the commencement of Vocational Education and Training Courses. Imagine Education Australia requires an IELTS 5.5 with no band less than 5, or equivalent (as determined by Imagine Education Australia).
Should you feel you may not possess these literacy skills or have not completed a formal leaving certificate please contact us to discuss support arrangements.
Pre requisites:
Completion of BSB52415 Diploma of Marketing and Communication
OR
Completion of the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
COURSE UNITS
BSBMKG621 Develop organisational marketing strategy
This unit describes the skills and knowledge required to conduct a strategic analysis to develop an organisational marketing strategy. This involves identifying the organisation’s strategic direction, evaluating marketing opportunities and formulating a marketing strategy. The unit applies to individuals who are senior marketing professionals responsible for providing strategic direction to the marketing function of an organisation. Their responsibilities include analysing information on internal and external business and marketing environment; examining current marketing performance; identifying new marketing opportunities arising from emerging trends; and devising a marketing strategy. Individuals operating at this level generally conduct these activities using information gathered by people working under their direct and indirect supervision at lower levels of the organisation.
BSBMKG622 Manage organisational marketing processes
This unit describes the skills and knowledge required to manage organisational marketing processes. The unit applies to individuals who are senior personnel responsible for managing the overall marketing process of an organisation and for managing marketing personnel. These individuals typically manage a portfolio of products or services across the organisation, rather than a single product or a few products.
BSBMKG623 Develop marketing plans
This unit describes the skills and knowledge required to research, develop and present marketing plans for an organisation. The unit applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives. Individuals operating at this level may receive input from people working under their supervision, who collect information required to devise specific marketing strategies and tactics.
BSBTWK601 Develop and maintain strategic business networks
The unit describes the skills and knowledge required to establish professional relationships and networks to support organisational objectives. The unit applies to individuals who hold significant accountability for the effective functioning and success of an organisation or work area. At this level, work will generally be carried out using complex and diverse methods and procedures requiring the exercise of considerable discretion and judgement, using a range of problem solving and decision-making strategies.
BSBMKG626 Develop advertising campaigns
This unit describes the skills and knowledge required to develop advertising campaigns in response to an advertising brief. This includes clarifying and defining campaign objectives, preparing the advertising budget, and scheduling. The unit applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.
BSBMKG627 Execute advertising campaigns
This unit describes the skills and knowledge required to execute an advertising campaign including preparing, implementing and monitoring an advertising campaign. The unit applies to individuals who work in senior advertising roles within an advertising or media organisation.
BSBMKG628 Lead organisational public relations
This unit describes the skills and knowledge required to lead public relations in an organisation by developing and implementing plans to improve public relations policies and procedures and evaluate performance. The unit applies to individuals who are managers with responsibilities that extend across the organisation or across significant parts of a large organisation. They may have a dedicated role in public relations or work in a public relations policy area.
BSBCRT611 Apply critical thinking for complex problem solving
This unit describes the skills and knowledge required to apply critical thinking in order to develop solutions to complex issues arising in the workplace. The unit applies to individuals who are required to think critically in order to develop structured and innovative solutions to overcome complex organisational issues. Individuals in these roles operate with a high degree of autonomy and may undertake non-standard work tasks involving escalated risks. These individuals are often responsible for a team or work area.
BSBFIN501 Manage budgets and financial plans
This unit describes the skills and knowledge required to undertake financial management in an organisation or work area. It includes planning and implementing financial management approaches and supporting and evaluating effectiveness of financial management processes. The unit applies to managers in a wide range of organisations and sectors who have responsibility for the effective use of financial resources within work teams. They are responsible for ensuring that financial resources are managed in line with the financial objectives of the team and organisation.
BSBSTR601 Manage innovation and continuous improvement
This unit describes the skills and knowledge required to sustain and develop an environment in which continuous improvement, innovation and learning are promoted and rewarded. The unit applies to individuals with managerial responsibilities who aim to build a better and more effective work environment. Continuous improvement and innovation have links with the model of the learning organisation and people working at this level play an important role in building the culture, values and attitudes of the organisation.
BSBTEC601 Review organisational digital strategy
This unit describes the skills and knowledge required to review an organisation’s digital strategy and assess whether it is fulfilling its objectives according to relevant performance indicators. The unit applies to individuals who are responsible for reviewing the operation and effectiveness of an organisation’s digital strategy to ensure the strategy remains according to organisation’s objectives.
BSBCMM511 Communicate with influence
This unit describes the skills and knowledge required to present and negotiate persuasively, lead and participate in meetings and make presentations to customers, clients and other key stakeholders. The unit applies to individuals who are managers and leaders required to identify, analyse, synthesise and act on information from a range of sources, and who deal with unpredictable problems as part of their job role. They use initiative and judgement to organise the work of self and others and plan, evaluate and co-ordinate the work of teams.