COURSE CODE: BSB50620
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CRICOS CODE: 103734E
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COURSE LENGTH: 32 weeks
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CAREER OUTCOMES: Marketing manager; marketing team leader; product manager; public relations manager
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ARTICULATION PATHWAYS: Advanced Diploma of Marketing and Communication
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PRE- REQUISITES: Please see Entry Requirements below​
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CAMPUS: Brisbane Campus
ON SUCCESSFUL COMPLETION OF THIS COURSE YOU WILL HAVE THE SKILLS NEEDED TO PURSUE A CAREER IN SUCH HIGH-LEVEL ROLES AS MARKETING MANAGER OR PUBLIC RELATIONS MANAGER. ALTERNATIVELY YOU MAY WISH TO CONTINUE YOUR STUDIES WITH IMAGINE EDUCATION’S ADVANCED DIPLOMA OF MARKETING AND COMMUNICATION.
OVERVIEW
Once you have completed your Certificate IV in Marketing and Communication you may wish to continue to develop your skill-set with Imagine Education’s Diploma of Marketing and Communication. This qualification opens up a higher level of career and educational opportunities.
Over 32-weeks you will learn important skills including; planning and implementing sponsorship and event marketing; designing and developing marketing communications plans; managing budgets and financial plans; and planning direct marketing activities.
On successful completion of this course you will have the skills needed to pursue a career in such high-level roles as marketing manager or public relations manager. Alternatively you may wish to continue your studies with Imagine Education’s Advanced Diploma of Marketing and Communications.
TIMETABLE
Brisbane Campus
TUTORIAL DAY
Tuesday
8:30am - 4:30pm
(attendance is recorded)
RESEARCH DAY
Day of your choice;
Monday, Wednesday, Thursday or Friday
8:30am - 4:30pm
(attendance is recorded)
DISTANCE EDUCATION
5 Hours
per week
ENTRY REQUIREMENTS
Students need to be 15 years old and are required to have reading, writing and comprehension skills equivalent to Year 10 pass level to successfully complete the Certificate level courses.
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Overseas students English Proficiency Level will be tested prior to the commencement of Vocational Education and Training Courses. Imagine Education Australia requires an IELTS 5.5 with no band less than 5, or equivalent (as determined by Imagine Education Australia).
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Should you feel you may not possess these literacy skills or have not completed a formal leaving certificate please contact us to discuss support arrangements.
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Pre requisites:
Completion of BSB42415 Certificate IV in Marketing and Communication
OR
Completion of the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
COURSE UNITS
BSBMKG541 Identify and evaluate marketing opportunities
This unit describes the skills and knowledge required to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations. The unit applies to individuals working in a supervisory or management marketing or advertising role within a marketing or advertising team or media organisation.
BSBMKG542 Establish and monitor the marketing mix
This unit describes the skills and knowledge required to identify and establish an effective marketing mix for a business. It includes preparing, implementing and monitoring the market mix. The unit applies to individuals who have management roles in marketing and are responsible for developing marketing and promotional mix within an organisation. These individuals may monitor the marketing mix to adjust according to new marketing opportunities identified.
BSBMKG552 Design and develop marketing communication plans
This unit describes the skills and knowledge required to identify and evaluate a range of marketing communication mediums to design and develop marketing communication plans. The unit applies to individuals who work in advertising, public relations, marketing or other promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.
BSBMKG555 Write persuasive copy
This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy. The unit applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.
BSBPMG430 Undertake project work
This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects. The unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.
BSBMKG547 Develop strategies to monetise digital engagement
This unit describes the skills and knowledge required to monetise digital engagement through a focus on customer engagement, content relevance and real-time digital payment systems. The unit applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for working with clients (both internal and external) on improving income streams from their digital strategies.
BSBMKG553 Develop public relations campaigns
This unit describes the skills and knowledge required to develop multifaceted and potentially ongoing public relations campaigns. The unit applies to individuals working in senior roles, who possess sound theoretical business skills and knowledge and who often have substantial experience. These individuals are also seeking to further develop their skills across a wide range of business functions.
BSBMKG549 Profile and analyse consumer behaviour for international markets
This unit describes the skills and knowledge required to profile and analyse consumer behaviours for a range of international markets. The unit applies to individuals who have managerial responsibility for selecting and confirming appropriate international markets by identifying target markets, analysing customer behaviour and recommending strategies.
BSBMKG551 Create multiplatform advertisements for mass media
This unit describes the skills and knowledge required to create multiplatform advertisements for the communication of a product, service or idea to consumers. The unit applies to individuals who work in supervisory management roles within an advertising team or media organisation and are primarily responsible for the development of advertisements.
SIRXOSM007 Manage risk to organisational reputation in an online setting
This unit describes the performance outcomes, skills and knowledge required to develop and implement processes for managing risks to an organisation’s reputation associated with social media and online engagement, including the impacts of online negative commentary, complaints and criticism. It requires the ability to develop a social media crisis management plan and other processes to monitor and respond to issues and incidents. It applies to individuals who work at a senior level who operate independently, can have responsibility for others and are responsible for making a range of operational and strategic decisions. This unit applies to self-employed individuals, and owners and employees of any type of micro, small, medium or large organisation that utilises social media and online tools for customer engagement including commercial, not-for-profit and government organisations.
BSBCRT512 Originate and develop concepts
This unit describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level. The unit applies to individuals who develop concepts for any business or community activity or process. This may include marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs and entertainment events. These individuals operate with a high degree of autonomy and also collaborate with others to generate ideas and refine concepts for implementation.
BSBSTR501 Establish innovative work environments
This unit describes the skills and knowledge required to create an environment that enables and supports practice which focuses on a holistic approach to the integration of innovation across all areas of work practice. The unit applies to individuals working in leadership or management roles in any industry or community context. The individual could be employed by the organisation, but may also be an external contractor, the leader of a cross organisation team or of a self-formed team of individuals.